Spend, return, and the creative that's actually working across paid channels.
Spend (7d)
$612
Across campaigns
ROAS
3.4×
Return on ad spend
↑ +0.6×
Leads (7d)
19
Form fills
↑ +6
Cost per lead
$32
Blended
↑ -$9
Campaigns
Performance this week
- Accountants — lead gen 4.1× ROAS · $280 spend · 11 leads
- Law firms — lead gen 3.2× ROAS · $210 spend · 6 leads
- Retargeting — site visitors 2.6× ROAS · $122 spend · 2 leads
Top creative
Best ads by return
- Accountants_v3 — "before lunch" hook 4.8× ROAS · CTR 2.1%
- LawFirms_v2 — testimonial 3.4× ROAS · CTR 1.6%
- Generic_v1 — brand intro 1.9× ROAS · CTR 0.8%
AI recommendations
What to do about it
Plain-English actions based on the numbers above.
- Accountants_v3 returns 4.8×. Shift $80 of the retargeting budget into it while it's hot.
- Generic_v1 is dragging at 1.9×. Pause it — the spend is better spent on the accountants hook.
- Cost per lead dropped $9 this week. The 'before lunch' angle is resonating; brief two more variations on the same idea.
- Law-firm ads convert but at lower volume. Pair them with the law-firm blog post for a warmer landing experience.
Generated 2 June 2026, 5:05 am · model gpt-4.1 · cached
Source: Meta + LinkedIn Ads · sample data