Spend, return, and the creative that's actually working across paid channels.
Spend (7d)
$540
Across campaigns
ROAS
3.1×
Blended return
↑ +0.5×
Leads (7d)
17
Form fills
↑ +5
Cost per lead
$32
Blended
↑ -$8
Campaigns
Performance this week
- Accountant for tradies — lead gen 4.2× ROAS · $250 spend · 10 leads
- Cafés & hospitality — lead gen 3.0× ROAS · $200 spend · 5 leads
- Retargeting — site visitors 2.4× ROAS · $90 spend · 2 leads
Top creative
Best ads by return
- Tradies_v3 — "tax back before BAS" hook 4.6× ROAS · CTR 2.0%
- Cafes_v2 — testimonial 3.2× ROAS · CTR 1.5%
- Generic_v1 — brand intro 1.8× ROAS · CTR 0.8%
AI recommendations
What to do about it
Plain-English actions based on the numbers above.
- Tradies_v3 returns 4.6×. Shift $90 of the retargeting budget into it while it's hot.
- Generic_v1 is dragging at 1.8×. Pause it — the spend is better spent on the tradies hook.
- Cost per lead dropped $8 this week. The 'tax back before BAS' angle is resonating; brief two more variations on the same idea.
- Hospitality ads convert but at lower volume. Pair them with the hospitality blog post for a warmer landing experience.
Generated 2 June 2026, 5:05 am · model gpt-4.1 · cached
Source: Meta + LinkedIn Ads · sample data