Clicks
2,410
Last 28 days
↑+11.2% recent
Impressions
64,200
Last 28 days
→+0.3% recent
Click-through rate
3.80%
% of impressions clicked
↑+10.5% recent
Average position
14.8
Lower is better
↑-1.6 recent
Daily clicks
Last 30days
Peak: 145
Brand vs non-brand
Who's searching for you
Non-brand impressions matter most — that's people finding you without knowing the name.
Zero-click opportunities
Ranks well, no one clicks
Tighten the page title and meta description for these — Google's showing your site but the snippet isn't selling.
- do tradies need an accountant2,600 imp · pos 6.6
- how much does a bas cost2,200 imp · pos 5.8
- sole trader vs company tax1,900 imp · pos 7.3
- accountant near me northern beaches1,600 imp · pos 8.4
- what is div 7a1,400 imp · pos 6.9
Near wins
Sitting just outside the top results
Strengthen the matching page — content depth, internal links — to push these into the top 5.
- accountant for cafes1,600 imp · pos 11.2
- small business tax accountant sydney1,400 imp · pos 12.3
- bookkeeper for builders1,500 imp · pos 10.9
- smsf setup sydney1,200 imp · pos 13.1
Top queries
Last 28 days
- accountant for tradies sydney5,600 imp · 320 clicks · pos 4.4
- small business accountant northern beaches4,900 imp · 280 clicks · pos 3.9
- bookkeeping for cafes sydney4,300 imp · 190 clicks · pos 6.3
- company tax return cost3,700 imp · 160 clicks · pos 5.6
- smsf accountant sydney3,300 imp · 130 clicks · pos 7.4
- business advisory for builders2,900 imp · 100 clicks · pos 8.8
- div 7a explained2,400 imp · 84 clicks · pos 9.2
- instant asset write off 20262,100 imp · 70 clicks · pos 10.1
Top pages
Last 28 days
/industries/tradies9,400 imp · 420 clicks · pos 5.2/services/business-advisory7,900 imp · 350 clicks · pos 4.9/services/tax-compliance6,700 imp · 250 clicks · pos 6.9/blog/div-7a-explained5,200 imp · 150 clicks · pos 9.4/blog/payg-for-tradies4,300 imp · 120 clicks · pos 10.6
Devices
Where people search from
- mobile36,800 imp · 1,320 clicks
- desktop24,600 imp · 980 clicks
- tablet2,800 imp · 110 clicks
Top countries
By impressions
- Australia56,400 imp · 2,180 clicks
- New Zealand3,400 imp · 110 clicks
- United Kingdom2,600 imp · 70 clicks
- United States1,800 imp · 50 clicks
AI recommendations
What to do about it
Plain-English actions based on the numbers above, prioritising zero-click and near-win opportunities.
- "do tradies need an accountant" gets 2,600 impressions at position 6 but almost no clicks. Rewrite that page's title and meta description to answer the question directly.
- "how much does a bas cost" ranks 5.8 with only 5 clicks. The snippet isn't selling — add a benefit-led title like "BAS done for a fixed monthly fee".
- "accountant for cafes" sits at position 11.2 with 1,600 impressions. Add a dedicated hospitality page and link to it from the tradies page to push it into the top 5.
- Mobile drives 36,800 impressions but converts worse than desktop. Check the tradies page loads fast and the booking button is thumb-reachable.
- Non-brand impressions (56,600) dwarf brand. People are finding you without knowing the name — keep publishing the tradies and tax content that's earning it.
Generated 2 June 2026, 5:05 am · model gpt-4.1 · cached
Data: GSC property brightwateradvisory.com.au · last collected 2 June 2026, 5:05 am