Clicks
3,180
Last 28 days
↑+11.9% recent
Impressions
86,400
Last 28 days
↓-1.4% recent
Click-through rate
4.10%
% of impressions clicked
↑+12.2% recent
Average position
14.2
Lower is better
↑-1.6 recent
Daily clicks
Last 30days
Peak: 171
Brand vs non-brand
Who's searching for you
Non-brand impressions matter most — that's people finding you without knowing the name.
Zero-click opportunities
Ranks well, no one clicks
Tighten the page title and meta description for these — Google's showing your site but the snippet isn't selling.
- what is an ai employee3,200 imp · pos 6.4
- ai bookkeeping software australia2,700 imp · pos 5.9
- geo vs seo2,100 imp · pos 7.1
- ai automation agency sydney1,900 imp · pos 8.2
- how to optimise for chatgpt1,650 imp · pos 6.8
Near wins
Sitting just outside the top results
Strengthen the matching page — content depth, internal links — to push these into the top 5.
- ai for financial advisers1,800 imp · pos 11.4
- automate accounting practice1,500 imp · pos 12.1
- ai consultant australia1,700 imp · pos 10.8
- ai employee for small business1,300 imp · pos 12.9
Top queries
Last 28 days
- ai automation for accountants7,200 imp · 410 clicks · pos 4.2
- ai employees australia6,100 imp · 360 clicks · pos 3.8
- geo optimisation5,400 imp · 240 clicks · pos 6.1
- ai consulting sydney4,300 imp · 190 clicks · pos 5.4
- answer engine optimisation3,900 imp · 150 clicks · pos 7.2
- ai for law firms3,500 imp · 120 clicks · pos 8.6
- automate client onboarding2,800 imp · 95 clicks · pos 9.1
- ai virtual assistant for smbs2,400 imp · 80 clicks · pos 10.3
Top pages
Last 28 days
/agentic-ai-for-accountants11,800 imp · 520 clicks · pos 5.1/ai-employees9,600 imp · 430 clicks · pos 4.7/services/ai-optimisation8,200 imp · 310 clicks · pos 6.8/blog/ai-for-law-firms6,400 imp · 180 clicks · pos 9.2/blog/geo-playbook5,100 imp · 140 clicks · pos 10.4
Devices
Where people search from
- mobile49,200 imp · 1,740 clicks
- desktop33,100 imp · 1,290 clicks
- tablet4,100 imp · 150 clicks
Top countries
By impressions
- Australia61,200 imp · 2,460 clicks
- United States11,400 imp · 320 clicks
- United Kingdom6,800 imp · 180 clicks
- New Zealand4,200 imp · 140 clicks
- India2,800 imp · 80 clicks
AI recommendations
What to do about it
Plain-English actions based on the numbers above, prioritising zero-click and near-win opportunities.
- "what is an ai employee" gets 3,200 impressions at position 6 but almost no clicks. Rewrite that page's title and meta description to answer the question directly.
- "ai bookkeeping software australia" ranks 5.9 with only 6 clicks. The snippet isn't selling — add a benefit-led title like "AI bookkeeping built for Australian firms".
- "ai consultant australia" sits at position 10.8 with 1,700 impressions. Add a dedicated services page and link to it from the accountants page to push it into the top 5.
- Mobile drives 49,200 impressions but converts worse than desktop. Check the accountants page loads fast and the booking button is thumb-reachable.
- Non-brand impressions (74,000) dwarf brand. People are finding you without knowing the name — keep publishing the GEO and accountants content that's earning it.
Generated 2 June 2026, 5:05 am · model gpt-4.1 · cached
Data: GSC property aismarter.ai · last collected 2 June 2026, 5:05 am